What a Woman Really Looks Like
"You are as lovely as a rainbow, and I can see your genuine colors shining through. Don't be shy about letting them be."
this is a line from "True Colors"
Relaunched a few months ago, the "Dove Self-Esteem Fund" promoted the reintroduction of the world-renowned Dove soap brand. The purpose of the fund's inception was to "act as a catalyst for positive change by educating and inspiring girls on a broader definition of beauty and to foster self-confidence in them." Called "one of the most touching advertisements ever shown on television," this ad campaign in particular Ads for Dove soap often feature stunning, model-quality ladies, but this time around the brand opted to feature regular women rather than famous ones.
Various ladies, ranging in age from young adults to retirees, shared their struggles with low self-esteem and uncertainty in the Dove advertisement. Thoughts of being overweight or disliking their skin tone plagued some, while physical characteristics made others feel unattractive. Every single one of the ad's female protagonists found flaws in their own appearance. According to these women, their self-concept and self-esteem were negatively affected by their pessimistic viewpoint.
It wasn't the quality of the ingredients or any new scientific discoveries in skin care that the cosmetics and skin care treatment company behind Dove soap aimed to increase sales of their skin care line. The business aimed to reassert its position in the market by appealing to women's sentiments, especially those who do not consider themselves extremely attractive according to societal norms. Throughout the ad campaign, the idea of "real beauty" served as the central motif.
The use of the term "real beauty" to promote a bar of soap was absolutely brilliant. A lot of ladies have been worried about their skin care routines for a long time. It was thought that a woman's role was to maintain her skin smooth and free of wrinkles. There are a lot of ladies in the world who are completely preoccupied with skin care. Since society places a premium on outward appearance, the campaign's emphasis makes perfect sense. Since the skin is both the biggest and most obvious organ in the body, skin care naturally ranks high on women's priorities.
No longer is skin care merely a matter of personal pride. A health concern currently exists. It is incredibly challenging in today's world to maintain skin that looks young, is free of pimples or other imperfections, and is well hydrated. Skin ages more quickly in the modern era because to pollution, toxins in processed foods, and high levels of stress. One more thing that causes skin to age too quickly is the sun's rays. As a result, numerous skin care treatment and product manufacturers introduced new lines of products, all claiming to shield the skin from environmental aggressors. These cosmetics were reportedly created utilizing cutting-edge scientific methods and "secret" substances that could "turn back the time" and restore the skin's youthful glow.
Commercials run by the majority of brands purposefully lower the self-esteem of millions of women. Naturally, the product that these businesses offer can remedy this deficiency. The relentless stream of ads for cosmetics conveys the same tired message: "Buy our products and you will look younger and more beautiful like these women you see on TV." The result is that many people continue to fall for the trap.
One reason women nowadays have a somewhat distorted view of beauty is because of all the ads they see on TV. Advertisements for skin care products often feature stunning supermodels as the pinnacle of beauty standards. So, the majority of women make the mistake of judging themselves by the standards set by the beautiful, perfect women they see on TV. When people start to see you differently because you don't conform to that "female ideal" they'll think you're weird or even ugly. As a result of feeling so inadequate in comparison to this commercially created "ideal woman," some women's self-concept and self-esteem take a nosedive.
One way Dove's "Real Beauty" ad stood out was by abandoning the project "perfectionism" norm. The folks at Dove were smart to choose "real" ladies whom the average customer could identify with instead of trying to achieve the supermodel look. This has increased the skin care product's popularity among regular women who want a beauty standard that is less idealized and more grounded in reality and attainable goals, such as a "non-showbiz" ideal of beauty.
Hopefully, the "Real Beauty" principle will be adopted by more companies. Women should be liberated from the constraints of conventional beauty standards. The skin care industry needs to take note of how successful the Dove marketing campaign was. It is the responsibility of advertisements to educate viewers on how to make wise purchases. Commercials promoting skin care products and services shouldn't make viewers feel horrible about themselves. Soap and other beauty product ads really should help women feel better about themselves. The pressures of media portrayals of women should not be placed on them. They ought to be free to reveal their "real colors."
The song's lyrics affirm that women are "beautiful like a rainbow."